As a dentist, you already know the power of online reviews. Everyone fears the dreaded negative review but your day can instantly be made when a loyal patient boasts about you and your practice for everyone to see.
With nearly 80% of people trusting online reviews as much as a personal recommendation – it’s safe to say that online reviews are here to stay. Among helping you build trust among potential patients, they can also help your practice appear higher on search rankings.
Instead of fearing online reviews (like many of us do) – the key is to strategically plan on how you can create an optimal online reputation for yourself and your practice. Here’s 5 ways to do just that:
- Set Google Alerts. Signing up for Google Alerts allows you to receive notifications every time your predefined keywords are mentioned on the Web. Simply click hereto input queries you wish to be notified of (e.g. your practice name, your name, etc.), how often you want to be notified, and provide the email address that you want your alerts sent to.
- Ask loyal patients to leave a positive review! A lot of times all you have to do is ask. Happy patients would love to share a review about your practice – even just a few simple sentences – but they probably simply don’t think to do so off the top of their head. After their appointment, in a follow-up email, ask them how everything went and if they have good feedback, request that they leave a review on your website or Facebook page (include a link to where they should leave a review so it’s seamless for them).
- Use Facebook polls to get a better understanding about your audience. Show potential and current patients that you care and value their feedback by using polls and comments on social media to actively engage with your audience. By maintaining a strong presence on social media you show people that you care about catering to their needs and listening to their feedback. Ultimately this builds trust and encourages engagement with your practice.
- Always respond, no matter what. Regardless if feedback or a review is positive or negative, make sure to respond! A negative review isn’t the end of the world, but your response will impact how someone feels about the negative review that was left. If you leave a polite and understanding response back to a negative review, it’ll come off much better than a hostile and defensive review. Online consumers are savvy and they’ll see for themselves if someone is being a bit too dramatic in their harsh review of your practice – but how you respond will be the difference of if they ignore the negative review or start to actually look elsewhere for a different dentist.
- Consider hiring a professional company to help with your online reputation management. A good reputation can take years to build; and you don’t want to let one negative online review destroy it. Ask your website or marketing communciations provider if they have any features or tools that can help you actively gain, monitor, showcase, and respond to patient reviews.
Remember, the easier it is for happy patients to leave a review about your practice, the more inclined they’ll be to do so.
To learn more about how PracticeMojo can help you create and manage a positive online reputation, call us at (800) 556-2580.