In the age of instant communication with email and text – direct mail and postcards can seem to be a lost art. While many businesses have cut back on sending direct mail, it should still be part of your appointment recall and reminder communication plan.
There are many benefits to sending postcards to your patients:
- Reach patients: While an email can be easily missed or ignored, direct mail is a sure-fire way to ensure your communications are being seen. And, typically, dentists who use dental postcard marketing have seen a 750% return on their investment(!).
- Occasion: Sending a text or email to say “Happy Birthday!” may feel a bit awkward or invasive but a nice postcard to let your patients know you’re thinking of them is a nice touch.
- Staying Power: Unlike a text message or phone call that will be looked at on the phone and deleted or forgotten immediately, a postcard is tangible, can be left on the counter or put on the refrigerator to remind a patient to schedule or attend an upcoming appointment.
- Stand out from the noise: We practically live on our phones and are constantly bombarded by 100+ emails a day, group and individual text messages, phone calls, and more. Direct mail can actually help you stand out from the noise and get seen by patients.
Want to learn more? Check out our dental postcard designs here >
Direct Mail Dental Marketing Postcards for Every Occasion
Whether you need to remind patients about an upcoming appointment, request patients make an upcoming appointment, or simply want to send a birthday or holiday greeting – PracticeMojo makes it easy for you to reach patients in their mailbox.
Our system customizes each and every postcard on your behalf. You simply select an image from our library, customize the text, and include any relevant information you want to have on the mail piece. Then, we handle the rest – including sending your postcard to the patient.
